Social media in 2018 ’, the report, which analyzed social media usage and digital trends from 239 countries and regions around the world, reveals some interesting insights into how the world is using the internet. According to the report, social media usage spiked by 13 percent last year, reaching 3.196 billion users globally. What’s interesting here is that an overwhelming majority of internet users seem to be accessing social media platforms from their mobile devices. Mobile social media usage apparently went up by 14 percent last year, with 2.958 billion people – that’s 93 percent of all social media users – said to be accessing these platforms from their mobile devices. That being the case, more than “two-thirds of the world’s 7.6 billion inhabitants now have a mobile phone”, more than half of which are ‘smart’ devices. The number is expected to rise four percent YoY in 2019.
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